Each week, I roundup the latest in social media news and events, and look at how these changes may impact our approach to Social Media moving forward.
FacioMetrics
Last week I mentioned about how Facebook have now released a Snapchat clone with Augmented Reality. Well, here they are again with their latest acquisition – “FacioMetrics”.
A startup company borne from Carnegie Mellon University, which had created an app called Intraface. This app has the ability to detect seven different emotions in peoples’ faces. Don’t go looking for it though, as it has now been removed from app stores. Early indicators show that Mr Zuckerburg will be looking to use this tech to enhance the previously mentioned AR lenses.
Facebook metrics
Following the revelation that some of the metrics Facebook offer aren’t quite as accurate as we would have hoped, they have found further bugs that are causing issues reporting accurate organic reach on their 7 and 28-day video metrics as these weren’t counting unique users, but counts in total. This makes reporting on the impact of videos a little more tricky, as if measuring social media success wasn’t already a minefield!
Other Facebook news
This week sure has been a busy one for Facebook. On top of their acquisition and metrics issue, they have also been called out as feeding fake news to influence the American Presidential Elections, accidentally suggesting that various users are dead, introducing public chat functionality in two countries, in addition to opening their Chat bots to developers in order to improve Messenger features and functionality.
It will be worthwhile keeping your ear to the ground to see what the developers are able to do with the Messenger Chat Bot developer API, and how this will integrate with business elements such as Customer Service, or even automated lead generation.
FacioMetrics
Last week I mentioned about how Facebook have now released a Snapchat clone with Augmented Reality. Well, here they are again with their latest acquisition – “FacioMetrics”.
A startup company borne from Carnegie Mellon University, which had created an app called Intraface. This app has the ability to detect seven different emotions in peoples’ faces. Don’t go looking for it though, as it has now been removed from app stores. Early indicators show that Mr Zuckerburg will be looking to use this tech to enhance the previously mentioned AR lenses.
Facebook metrics
Following the revelation that some of the metrics Facebook offer aren’t quite as accurate as we would have hoped, they have found further bugs that are causing issues reporting accurate organic reach on their 7 and 28-day video metrics as these weren’t counting unique users, but counts in total. This makes reporting on the impact of videos a little more tricky, as if measuring social media success wasn’t already a minefield!
Other Facebook news
This week sure has been a busy one for Facebook. On top of their acquisition and metrics issue, they have also been called out as feeding fake news to influence the American Presidential Elections, accidentally suggesting that various users are dead, introducing public chat functionality in two countries, in addition to opening their Chat bots to developers in order to improve Messenger features and functionality.
It will be worthwhile keeping your ear to the ground to see what the developers are able to do with the Messenger Chat Bot developer API, and how this will integrate with business elements such as Customer Service, or even automated lead generation.
Twitter TV
You may already know that Periscope is Twitter’s own live video service app, but if you are an NFL fan, you may well be aware of their TV events, visible through Apple TV, Fire TV and Xbox One. Well now you will be able to add Android TV to that list, with the ability to see popular live broadcasts, tweets, videos & some live Periscope streams.
Twitter QR?
Twitter have also been busy looking for new features to integrate into their existing application, and have opted for a surprising tactic. Similar to SnapChat, Twitter have now launched the ability to follow a new user by scanning QR codes directly from the in-app camera. This could be quite useful for marketing materials, flyers and business cards if this next wave of QR proves more popular than the last
LinkedIn banned in Russia
Following last weeks LinkedIn court case, the business platform is now blocked in Russia.
If you are unaware about what has been happening, the issue has been that LinkedIn was sharing Russian personal data outside the country, therefore breaking local personal data law. The court case has now come to the conclusion to ban LinkedIn within the Russian borders.
You may already know that Periscope is Twitter’s own live video service app, but if you are an NFL fan, you may well be aware of their TV events, visible through Apple TV, Fire TV and Xbox One. Well now you will be able to add Android TV to that list, with the ability to see popular live broadcasts, tweets, videos & some live Periscope streams.
Twitter QR?
Twitter have also been busy looking for new features to integrate into their existing application, and have opted for a surprising tactic. Similar to SnapChat, Twitter have now launched the ability to follow a new user by scanning QR codes directly from the in-app camera. This could be quite useful for marketing materials, flyers and business cards if this next wave of QR proves more popular than the last
LinkedIn banned in Russia
Following last weeks LinkedIn court case, the business platform is now blocked in Russia.
If you are unaware about what has been happening, the issue has been that LinkedIn was sharing Russian personal data outside the country, therefore breaking local personal data law. The court case has now come to the conclusion to ban LinkedIn within the Russian borders.
YouTube & MacBook
I am a huge tech fan, and am more recently a fan of Apple gadgets and tech. If, like me, you were excited about the announcement of the new Apple MacBook, you might have felt underwhelmed with the overall offering that certainly wasn’t worth the year’s wait. However, one of the new gimmicky features may well rile up those at YouTube HQ. The new touch bar located above the keyboard allows you to skip through those forced adverts that precede many useful YouTube videos.
I should imagine this won’t last too long once YouTube’s in-house developers clock on.
Instagram Stories
Over the summer, Instagram announced Stories, which is, again another feature that originated on SnapChat. Since then, it has proved to be a raving success. The main reason for this is that Instagram doesn’t let you see who is viewing you content. However, with Stories, you can see not only how many people have viewed your content, but which users and in what order!
Snapchat Spectacles
It seems that all the major players in the Social Media world are following in the footsteps of SnapChat, from “filter lenses” to “Stories”. This past couple of weeks, however, Snapchat have been selling their new SnapChat Spectacles from a vending machine based out of strategic locations across the east-coast of America for around $130.
I won’t ruin the surprise for you, but take a look at our Pinterest board and let me know your thoughts and questions via our TweetChat - #IsItWorth.
I am a huge tech fan, and am more recently a fan of Apple gadgets and tech. If, like me, you were excited about the announcement of the new Apple MacBook, you might have felt underwhelmed with the overall offering that certainly wasn’t worth the year’s wait. However, one of the new gimmicky features may well rile up those at YouTube HQ. The new touch bar located above the keyboard allows you to skip through those forced adverts that precede many useful YouTube videos.
I should imagine this won’t last too long once YouTube’s in-house developers clock on.
Instagram Stories
Over the summer, Instagram announced Stories, which is, again another feature that originated on SnapChat. Since then, it has proved to be a raving success. The main reason for this is that Instagram doesn’t let you see who is viewing you content. However, with Stories, you can see not only how many people have viewed your content, but which users and in what order!
Snapchat Spectacles
It seems that all the major players in the Social Media world are following in the footsteps of SnapChat, from “filter lenses” to “Stories”. This past couple of weeks, however, Snapchat have been selling their new SnapChat Spectacles from a vending machine based out of strategic locations across the east-coast of America for around $130.
I won’t ruin the surprise for you, but take a look at our Pinterest board and let me know your thoughts and questions via our TweetChat - #IsItWorth.
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