Those who discovered new lands had to navigate unknown territories that changed over the course of millions of years, whereas today’s average business owner has to recognise the peaks and valleys of daily social activity, the rivers of constantly flowing information and village community vibes, whilst managing to speak the trending languages to just be heard.
Sir Timothy Berners-Lee, an English computer scientist known best for creating a little thing you might know as, the “World Wide Web”, states “The web is more a social creation than a technical one. I designed it for a social effect — to help people work together — and not as a technical toy.”
It is clear that today’s social advancement is actually what the web was designed for back in 1989!
“Web 1.0 was all about connecting people. It was an interactive space, and I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along.”
Unlike other assets, the social media stage is free to step onto and the potential is vast. Never has access to a global audience been so readily available, with prospective custom just a few tweets away!
What are you waiting for? Don’t let your business get left behind the competition, now is the time to get involved with Instagram, familiar with Facebook, talkative with Twitter and LinkedIn with your professional connections.