The number of followers you can get on Twitter? The website you direct visitors to? Or how about the business card you hand to your potential new customer?
In truth, marketing has a hand to play in nearly all aspects of business, however there is one fundamental value that we hold close to our hearts and that is simply that in order for something to be Worth Marketing, we need to Think Beyond.
Think Beyond throwing budget at telesales and having someone pick up the phone to your potential customers and begin thinking about whether this is the most cost effective way to introduce your company. Are these calls going to people who will answer the phone to you and listen to what you have to say? What is it about your company that will set you apart from the other 20 calls your client will receive today?
Think Beyond the checklist approach to establishing a business and begin to think about why you are prioritising these particular projects.
By understanding more about where your business has come from, what products and services you offer and how you envisage your business growing in the short, medium and long term, only then will you be able to Think Beyond.